- Google, searched by licensed name
- No listing found anywhere in the metro
- What an assistant concludes
- Cannot verify — move on
- How common
- 604 of 1648 licensed businesses
AI assistants are recommending contractors right now
We sampled 1648 licensed contractors in one county. 79% have contradicting information in their public record — or can't be found by AI at all. We fix your record and your website, so recommending you is safe.
Free plugin for ChatGPT + Claude $599/month website service, months 1–12 $449/month afterward
How customers choose now
Before ChatGPT, Claude, or a Google AI Overview gives out a name, it looks at your licence, your reviews, your hours, your website — and whether they agree. Merchant Context verifies your website and public records against the 1,251 factors our research measured in real assistant decisions — fixing the heaviest first, and monitoring the rest.
1,251 factors, built from real assistant conversations · the top 26 carry 91% of measured eliminations · we handle them in that order
Why MerchantContext
All three are real, licensed, legitimate businesses from our index. Here is what an assistant sees.
What gets better
Licence, hours, phone, history, etc — the same facts on your site, your listings, and the registers assistants check. We find every disagreement and fix it, with sources.
Then we focus on the extra context that breaks ties in most situations — "can they come out today?" We've built custom integrations that make adding this to your website and our plugin as simple as clicking a button.
"Do you serve 33713?" "What's the service-call fee?" "Can you fix a tankless?" We rebuild your site so the specific question a customer asks has an answer on it.
The website service
Most website rebuilds callously throw away links, routes, and pages that were doing real work for you. The first thing we do is painstakingly preserve the existing structure, so the risk of losing traffic in a migration is minimized.
A better website should not casually discard the visibility the old one earned.
See how we would update your website
Free preview — you only pay if you accept it. Any service business, on the list or not.
One offer. Two stages.
Every licensed business in a covered trade is indexed either way — that's what makes the answers good. Joining adds what public records can't know.
See how we would update your website
Free preview before any payment — you only pay if you accept it.
Your full record included — every fact, every source. Verify your email, connect your scheduling calendar (required), connect ServiceTitan (optional).
Questions worth asking
No, though good SEO falls out of it. We don't chase rankings with content, although we may create new pages where necessary. We make your public record and your website accurate, specific, and consistent. Search engines and AI assistants both reward that — because it makes recommending you safe.
No. Nobody can, and you should walk away from anyone who says otherwise. What we can show you is the set of facts assistants check, what yours say today, and each one fixed — with sources. We also monitor a growing pool of real search queries month over month, so you can see if and how your recommendations are changing over time.
Every fact we found about your business across the state licence register, Google, BBB, corporate filings, and your own website. What agrees, what conflicts, and what's missing. Each fact has its source and the date we checked it.
Check the live coverage page — pick your service, state, and city and it tells you instantly, straight from the index. Not covered yet? The waitlist sets the order we expand in.
It's the thing we're most careful about. We map every URL, keep the pages that earn your traffic, and migrate before we improve. The rankings you've earned come with you.
Findable. Verifiable. Chosen.