AI assistants are recommending contractors right now
We sampled 1648 licensed contractors in one county. 79% have contradicting information in their public record — or can't be found by AI at all. We fix your record and your website, so recommending you is safe.
Currently serving HVAC, electrical, roofing or plumbing in Pinellas County, FL · full list · Not on the list? Contact us — we'll expedite you.
$500/month website service free preview first month to month
The problem
45% of US consumers used ChatGPT or another AI assistant for a local business recommendation in the past year, up from 6% the year before. BrightLocal, Local Consumer Review Survey 2026.
How customers choose now
Before ChatGPT, Claude, or a Google AI Overview gives out a name, it looks at key factors including your licence, your reviews, your hours, your website — and whether they agree. Merchant Context verifies your website and public records against the 1,251 factors our research measured in real assistant decisions — fixing the heaviest first, and monitoring the rest.
1,251 factors, built from real assistant conversations · the top 26 carry 91% of measured eliminations · we handle them in that order
Why MerchantContext
All three are real, licensed, legitimate businesses from our index. Here is what an assistant sees.
What gets better
Licence, hours, phone, history — the same facts on your site, your listings, and the registers assistants check. We find every disagreement and fix it, with sources, so nothing makes an assistant hesitate.
"Can they come out today?" "What's the service-call fee?" Between two good businesses, these decide it. We put them on your site and in the plugin — from your calendar or your answers, one click, not a form to babysit.
"Do you serve 33713?" "Can you fix a tankless?" "Is the estimate free?" Every question a customer asks becomes a page that answers it, in your words — so the answer is on your site when ChatGPT looks.
The website service
Most rebuilds throw away the links, pages and rankings that were quietly bringing you calls. We map every URL and keep what works first. Then we rebuild around the 1,251 factors our research measured in real assistant decisions — the top 26 first, since they carry 91% of the eliminations — and add the answers your site never gave.
A better website should not throw away the visibility the old one earned.
See how we would update your website
Free preview first. You pay only if you accept it. Any service business, on the list or not.
One offer. One number.
Every licensed business in a covered trade is already in our index — that's what makes the answers good. The website service adds what public records can't know, and keeps it current as your business changes.
See how we would update your website
Free preview before any payment — you only pay if you accept it.
No build fee, no contract, no price that goes up later. Start with the free preview →
Just want your record in ChatGPT and Claude? The plugin is free →
Questions worth asking
No, though good SEO falls out of it. We don't chase rankings with content, although we may create new pages where necessary. We make your public record and your website accurate, specific, and consistent. Search engines and AI assistants both reward that — because it makes recommending you safe.
No. Nobody can, and you should walk away from anyone who says otherwise. What we can show you is the set of facts assistants check, what yours say today, and each one fixed — with sources. We also monitor a growing pool of real search queries month over month, so you can see if and how your recommendations are changing over time.
Every fact we found about your business across the state licence register, Google, BBB, corporate filings, and your own website. What agrees, what conflicts, and what's missing. Each fact has its source and the date we checked it.
Check the live coverage page — pick your service, state, and city and it tells you instantly, straight from the index. Not covered yet? The waitlist sets the order we expand in.
It's the thing we're most careful about. We map every URL, keep the pages that earn your traffic, and migrate before we improve. The rankings you've earned come with you.
Findable. Verifiable. Chosen.