AI assistants are recommending contractors right now

When someone asks ChatGPT for an AC repair, be the answer it gives.

We sampled 1648 licensed contractors in one county. 79% have contradicting information in their public record — or can't be found by AI at all. We fix your record and your website, so recommending you is safe.

Why MerchantContext

Free plugin for ChatGPT + Claude $599/month website service, months 1–12 $449/month afterward

Findable.Verifiable.Chosen.

How customers choose now

Assistants don't guess. They check.

Before ChatGPT, Claude, or a Google AI Overview gives out a name, it looks at your licence, your reviews, your hours, your website — and whether they agree. Merchant Context verifies your website and public records against the 1,251 factors our research measured in real assistant decisions — fixing the heaviest first, and monitoring the rest.

Customer questionSpecifics gleanedSearchWebsite crawlRecord checksFactors weighedDecision

1,251 factors, built from real assistant conversations · the top 26 carry 91% of measured eliminations · we handle them in that order

Why MerchantContext

Three records. Only one gets chosen.

All three are real, licensed, legitimate businesses from our index. Here is what an assistant sees.

The invisible
Google, searched by licensed name
No listing found anywhere in the metro
What an assistant concludes
Cannot verify — move on
How common
604 of 1648 licensed businesses
The contradictory
Their site
"24/7 emergency service"
Their Google listing
Closed Saturday and Sunday
Their printed licence number
Returns no record in the state register
The verified
Phone
Same number on Google, BBB, and their own site
History
Incorporated 1961 · licence current to 2028
Reviews
4.5 stars across 407 reviews

What gets better

Not more marketing. We focus on drilling into the context you need to provide — and its accuracy against cross-examination.

01

Your record agrees

Licence, hours, phone, history, etc — the same facts on your site, your listings, and the registers assistants check. We find every disagreement and fix it, with sources.

02

Decision-making context

Then we focus on the extra context that breaks ties in most situations — "can they come out today?" We've built custom integrations that make adding this to your website and our plugin as simple as clicking a button.

03

Your website answers real questions

"Do you serve 33713?" "What's the service-call fee?" "Can you fix a tankless?" We rebuild your site so the specific question a customer asks has an answer on it.

The website service

Rebuild your website without losing the important bit.

Most website rebuilds callously throw away links, routes, and pages that were doing real work for you. The first thing we do is painstakingly preserve the existing structure, so the risk of losing traffic in a migration is minimized.

A better website should not casually discard the visibility the old one earned.

See how we would update your website

Free preview — you only pay if you accept it. Any service business, on the list or not.

One offer. Two stages.

The plugin is free. The website steps down after year one.

Every licensed business in a covered trade is indexed either way — that's what makes the answers good. Joining adds what public records can't know.

See how we would update your website

Free preview before any payment — you only pay if you accept it.

The Merchant Context Plugin Free

Your full record included — every fact, every source. Verify your email, connect your scheduling calendar (required), connect ServiceTitan (optional).

Month 13 onward $449/month

Questions worth asking

Frequently Asked Questions

No, though good SEO falls out of it. We don't chase rankings with content, although we may create new pages where necessary. We make your public record and your website accurate, specific, and consistent. Search engines and AI assistants both reward that — because it makes recommending you safe.

No. Nobody can, and you should walk away from anyone who says otherwise. What we can show you is the set of facts assistants check, what yours say today, and each one fixed — with sources. We also monitor a growing pool of real search queries month over month, so you can see if and how your recommendations are changing over time.

Every fact we found about your business across the state licence register, Google, BBB, corporate filings, and your own website. What agrees, what conflicts, and what's missing. Each fact has its source and the date we checked it.

Check the live coverage page — pick your service, state, and city and it tells you instantly, straight from the index. Not covered yet? The waitlist sets the order we expand in.

It's the thing we're most careful about. We map every URL, keep the pages that earn your traffic, and migrate before we improve. The rankings you've earned come with you.

Findable. Verifiable. Chosen.

Start with what the record says about you today.